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But the Internet has without doubt diluted the power of pen on paper and will continue to do so, until only a few die-hard individuals and the glossy brochure brigade, are left to pick the bones of an industry once plump and ripe for plucking and plundering. 4 Alternative Ways To Gain Lifetime Customers You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason. Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out Secret #4 - Get very comfortable asking for paymentOne of the easiest ways to set this up is to have very clear explanations in your intake forms about how payment works.It's your job to train your clients how to pay you promptly. Marketing Tips- Who Are You Competing With? Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? 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